The DLP car sponsorship was a unique opportunity to position DLP Imaging technology as a third HDTV platform with LCD and Plasma.  Race fans are particularly fond of big screen TVs and DLP delivered the best price per inch in the category.  We also featured the largest Mobile Marketing Unit which featured a 100 seat, 3D DLP Cinema theater.

 

 

 We wrapped the car as part of our outdoor “Cars” movie premier.