Highly creative with strategic thinking, strong financial acumen and budget resourcefulness
Extensive B2B international experience including Europe, China, Japan, Taiwan and India
Well versed in legal regulations for product substantiation, brand positioning and truth in advertising
Highly practiced in public speaking, presentations and persuasion on and off camera
Recipient of American Marketing Association “Marketer of the Year” award for DFW, 2016
Recently featured in DCEO Magazine as one of the top senior marketers in the DFW area and listed in the DCEO 2016 “Dallas 500” most influential business leaders directory.
Thank you for visiting my website. Here you find a small visual collection of some of my work. While it’s impossible to highlight everything I’ve done, I’ve tried to compile a diverse cross-section of various B2B and B2C marketing initiatives throughout my career.
What I do…
Brand and Marketing Strategy
Strategic planning, Brand architecture and positioning, Business transformation, Fully Integrated marketing, long-term planning, competitive market analysis, business analytics
Extensive In-house creative and external agency management, graphic style expertise, product naming and positioning, message creation and channel delivery, product launch planning and execution
Developing and nurturing high-performing teams, leading cross-functional groups, managing programs within a matrix environment, informal leadership among peers and non-direct reports
Experience with targeted banner and email marketing, web content and design, social media strategy for marketing and customer support, video expertise for engaging content