This spot was the first of a series to introduce DLP as a superior image technology for HDTV. The concept of the little girl and elephant was to help break through the clutter of uninspiring, repetitive ads for HDTVs running at the time. As the series continues in the spots below, you’ll see that we added more benefit content as the spots progress. Before long, people were walking into retail stores and asking for TV’s that used those “tiny mirrors”.
The spots below add our Nascar Cup car sponsorship to the mix and allowed us to connect the dots between Nascar fans and their love for big screen TVs.