Tradeshows and events are an important part of the marketing mix. I’ve directed show strategies, designed booths, identified and reported event ROI for numerous shows of nearly every size. From the Consumer Electronics Show (CES) over 15 times, and IFA (Berlin) to Infocomm, Mobile World Congress, Education Technology and government shows, I’ve seen and done many more than I can count. I can also make dramatic changes to tradeshow strategy to maximize return on investment while significantly reducing costs.
This large booth covered nearly 10,000 square feet and included significant pre-show, mid-flight and post-show promotions.